Oxford Hill disrupts the
haircare industry with their use of nature’s highest performing ingredients and zero harsh
chemicals.
A new visual language.
We were pumped to be a part of the launch process of the crew’s first product, Bentonite Hair
Clay.
Pre-Production
The team was looking for visual content for their website launch including standard
photography representing all angles of the product and creative photography to use for the
brand's site banners and marketing collateral.
Execution
Since the disruptive nature of the brand derives from its ingredients, we took a conceptual
approach to showcasing the product with lava rocks, honey and shea butter.
Post Production
Forms and features are captured with a progressive and innovate approach from different
angles and with models in future-forward fashion.
Outcome
Working within the needs of the brand, our team was able to capture these images to allow for text, specific crops, and alignments, to be used on their website. These carefully crafted photos were easily transformed into dynamic infographics and homepage headers.