The well-formulated branding of Scent Beauty takes advantage of all opportunities, crafting
creative concepts for Holidays, events, and special days unique to their celebrity
collaborations.
Petal by Petal
Looking to capture pure romantic attraction from scent alone, Scent Beauty tasked us with
portraying, not only the romantic side of perfume, but the science behind it as well, hoping
to assist their clientele in experiencing “Love At First Scent.”
Pre-Production
Taking from Scent Beauty’s well-researched creative directions, we collaborated to find
specific flowers, ingredients, and accents to craft eye-catching Valentine’s Day photo and
video.
Execution
In creating this Valentine’s Day spread, our team found ways to emphasize the romantics of
Valentine’s Day gifting, while also highlighting certain scents, acknowledging the
scientific behind sniffing.