The quickly scaling beverage company, Body Armor, has revolutionized the Sports Drink
industry, providing superior hydration to active athletes everywhere.
TBD
The Body Armor team was looking to create visuals that their audience could resonate with,
particularly their “everyday athlete” clientele. Using a particular lifestyle, environment,
and models, our team looked to showcase an athlete’s afternoon workout or off-season
training session, through both in-studio and location photography.
Pre production
Energized to take on the athletic industry, we set out to find the best location, models, and
set pieces in order to capture the authentic scenario in which Body Armor would be found.
Execution
By crafting scenes specific to their goals, images captured athletes in a realistic nature,
Outcome
These lifestyle visuals, created for social media and online advertisements, not only align
with their current branding but will also easily transition from past visuals, keeping the
Body Armor narrative aligned.